Welcome to 324 LARKIN Apartments

Jump into Downtown’s entertaining fray. Union Square shoppers, FiDi workers and culture junkies crisscross the city center at a brisk clip. Fist pump your way over to Ruby Skye’s thumping dance floor, hang with the theater geeks at S.F. Playhouse, or get a plateful of prime beef at Leatherneck Steakhouse. Night or day, work or play, this non-stop neighborhood never quits.

50 feet from stardom! Influencers, divas, and other aspiring power players should make this central location their headquarters. San Francisco Symphony, Opera, Ballet and myriad museums and music venues surround-sound this historic building. Full-frontal City Hall views take top billing. Artfully remodeled to showcase mint condition hardwood floors, design-conscious kitchens and efficient appliances – this home is a hit encore performance.

RentSFNow’s classic properties combine the best of both worlds – timeless character and contemporary comfort. Many of our units are pet-friendly, too. Iconic Charm. Modern Living.

Building History

324 Larkin commands a special place in San Francisco’s rich, storied history as a center for the LGBTQ community, which was enshrined in June 2019 when owner Veritas Investments rechristened the building as the Rainbow Flag Apartments at the behest of The Q Foundation

In 1992, Bill Jones – the first single (and gay) man in California to adopt a child, in 1969, and an LGBTQ civil rights activist – purchased 324 Larkin from its previous owners. At the time, the area around City Hall was undergoing considerable change. Already a fixture in the news as the seat of San Francisco government, the neighborhood was receiving extra attention from media and tourists for construction at the Asian Art Museum and new main branch of the San Francisco Public Library.

Cognizant of heightened public awareness (and the resulting photo opportunities) and eager to represent the LGBTQ community, Jones decided to fly a large rainbow flag over the building. Jones soon installed brass letters over the front door proclaiming 324 Larkin as the “Rainbow Flag Apartments,” and an icon was born.

A chance meeting while searching for housing for his AIDS-afflicted partner connected Brian Basinger and Bill Jones. Soon after, Basinger had a dream where a booming voice told him “to organize housing for people with AIDS” – in a stroke of luck, he received a phone call the same day from 324 Larkin’s building manager offering two units to tenants suffering from AIDS. A lightbulb went off; Basinger quickly founded the AIDS Housing Alliance (now called the Q Foundation), with Bill Jones joining as its first board member.

The Q Foundation has since evolved into the largest housing provider to the LGBTQ community in the country; through its work, 324 Larkin became a vital source of safe housing for disabled people with HIV/AIDS. But somewhere along the way, a subsequent owner removed the rainbow flag and sign – the building had lost a part of its identity.

In 2019, in conjunction with Pride and the 50th anniversary of the Stonewall Uprising, a rainbow flag was once again raised above the building. A bronze plaque permanently commemorates 324 Larkin as the Gilbert Baker Rainbow Flag Apartments, reaffirming the historic building’s status as a haven for the LGBTQ community and reclaiming its rightful place in San Francisco history.

Call us : (415) 843-2663